Text reading 'Informed Endings' on a black background.

Independent Patient Advocacy and End-of-Life Consulting led by a Board-Certified Nurse Practitioner

Guidance rooted in patience, empathy, and honesty— when it matters most.

From diagnosis to the final transition, compassionate advocacy bridges clinical expertise and personal dignity. Support is available wherever you are in your healthcare journey, so you never navigate the system alone.

Learn more

As a Board-Certified Nurse Practitioner with nearly a decade in palliative care, I've witnessed the gap between what clinicians communicate and what patients actually understand. I stepped away from the institutional model to close that gap—bringing together clinical expertise with the compassionate presence of an end-of-life doula.

As your independent advocate, I handle the clinical pieces and translate the medical language so you can focus on what truly matters. Whether you're facing a complicated hospital stay or transitioning to hospice, your priorities guide every step.

This work is more than a profession—it's a calling. Being trusted to walk alongside you and your family during these moments is a profound privilege.

The Heart Behind the Work

A woman with short dark hair, glasses, and earrings, smiling at the camera, standing in front of a modern wooden slat wall.
My Story & Philosophy

Services

A comprehensive review of your medical records and care strategy.

Best for new diagnoses or a recent change in health status.

Clinical Assessment & Audit
Medical Advocacy & Navigation

Professional guidance through complex medical decisions and hospital systems.

Best for chronic illness management or hospitalization support.

Expert hospice navigation, bedside presence, and grounded, present care.

Best for those nearing hospice transitions or seeking specialized bedside support. 

End-of-Life Consulting & Doula Support

Turning your wishes into an actionable legal and clinical roadmap.

Best for proactive planning at any stage of life. 

Advance Directives & Legacy Planning

Testimonials

  • "Making end of life decisions for a loved one is challenging and terrifying, at least that's how I felt when I needed to make these decisions for a beloved aunt. There is so much medical and legal jargon thrown at you that it makes your head spin. Talking to Veronica Phipps was not only a comfort to me, but also a balm for my soul. Her expertise and ability to synthesize medi-speak truly helped me survive this very stressful time in my life. Veronica was not only professional, she had a compassionate heart that helped soothe my stress while giving me information I needed to have to make informed care decisions."

    —Dolores Q., Client

  • “When my mother was recommended for hospice, our family was at a total loss. We didn't understand what it meant or how it differed from what she was already receiving. Having Veronica as a sounding board helped us better understand the options. Breaking down the care differences in clear ways, our goals for my mother were able to be aligned. She gave us the right questions to consider and ask our healthcare providers. Armed with those questions, I was able to get clarity on the ideal path forward.”

    —Anita H., Client

  • "As I prepared for brain surgery, I was feeling anxious and overwhelmed. Veronica kindly offered to accompany me to my pre-op doctor’s appointment. She listened carefully to the doctor, took notes, and later explained what he had said in a way that I could truly understand. Having Veronica there made an enormous difference to me. Her calm presence was invaluable. She also followed up after my surgery to see how I was doing. Her kindness, compassion and genuine concern meant so much to me." Clara K., Client

    —Clara K., Client

  • "I had the pleasure of working closely with Veronica at Memorial Sloan Kettering Cancer Center. Veronica was instrumental in partnering with and supporting our medical team with groundedness, education in the context of where the disease was, and supporting the patient and family toward a path that promoted the peace and dignity we all deserve as we reach the end of our lives. I cannot recommend working with her enough." 

    —Jessica Boerma, LCSW

  • "Veronica’s extensive experience and clinical intelligence make her an expert in her field, but it is her warmth and caring that make her a truly exceptional consultant. I have had the pleasure of working together with her in my practice and watching her in action, and I have full confidence in Veronica’s ability to guide patients and families through difficult moments with grace and skill."

    —Dr Paul Fenyves, Primary Care

  • "Veronica possesses a rare combination of intelligence, compassion, and grit. These attributes, along with her expertise in palliative care and experience with different medical systems, make her the ideal patient advocate. Having known and worked alongside Veronica for several years, I can confidently say that she will provide immeasurable value for anyone fortunate enough to work with her."

    —Dr Justin Kim, Anesthesia/Palliative Care